The Voice of Advocacy
Karen Moore, President and CEO of Moore, is the voice of advocacy in a number of industries. As a respected thought leader, she has shared her insights in advocacy, integrated communications and crisis communication through articles published in dozens of publications. She has also addressed more than 250 organizations on topics such as leadership, entrepreneurship, advocacy, crisis communications, marketing, and networking.
With the application of Karen’s methodologies, organizations and attendees walk away with the advocacy tools to help shape public opinion and policies, sell products and services, build conversations and communities, and more.
“Karen is a true professional… She is a rock star! During her presentation I received several electronic messages asking me when we can get her booked to speak again. Her work speaks volumes for anyone that is looking to be cutting edge in business.”
David R. Mica
Executive Director, Florida Petroleum Council
Key Topics
RACING TO THE RED
The red door is a differentiator. It signifies welcome, energy, and passion. It means action. Success in branding means differentiating yourself. A brand is not your logo; it’s not your identity; it’s not your product. A brand is the gut feeling someone has about your company, product, or issue. Karen shares strategies for making your organization stand out.
KEEP YOUR EYES ON YOUR OWN PAPER
Credit a fourth grade teacher with providing an important business lesson at an early age, “Keep your eyes on your own paper!” As business leaders, how much time do we waste chasing the competition? The focus, instead, should be inward. How can we be more innovative? How can we identify champions for our brand and products? How do we create a culture of teamwork, creativity, and empowerment? Karen discusses ways to leave the competition behind by developing your own benchmarks for success.
REDEFINING THE HERO
One person can make a difference. In today’s contentious political climate, we often feel powerless, but the truth is elected leaders still listen to their constituents. Advocacy success requires harnessing your passion through an effective strategy. Karen shares her roadmap for advocacy and inspires with stories about everyday people who found their voice and changed the world for the better.
Featured Events
California Women’s Lead
Keynote Speaker, Building Your Advocacy Success
Florida Sterling Council
Keynote Speaker, Visionary Leadership
Association of Florida Colleges
Keynote Speaker, Leading the Nation
Florida Psychiatric Society
Keynote Speaker, Crisis Communication: Coming Out of a Crisis on Top
Canada’s Research-Based Pharmaceutical Companies (RX&D)
Panelist, International Perspectives on Patient Access
HR Florida Conference
Keynote Speaker, Building a Great Company
US Women’s Health Alliance Annual Meeting
Keynote Speaker, The Power of a Brand
American Healthcare Association/National Center for Assisted Living Quality Symposium
Opening Remarks
Suicide Prevention Resource Center
Keynote Speaker, Successful Internal and External Communications, Strategies on a Shoestring Budget
Florida Commission on the Status of Women, Women’s Day at the Capitol
Keynote Speaker, Is Your Message Being Heard?
Large Urology Group Practice Association Annual Meeting
Marketing Session Presenter, Marketing Your Practice: Effective Strategies and Tools
